Matsushima

松島

One of Japan's three most scenic spots, featuring over 260 pine-covered islands scattered across a picturesque bay, best viewed by boat or from Godaidō. The charming town includes temples, seafood restaurants, and the historic Zuiganji temple complex.

Things to do

• Bay boat tour — Cruise among the 260+ islands to appreciate the landscape up close and visit smaller islands like Fukurajima.
• Godaidō viewpoint — Climb to this scenic pavilion overlooking the entire bay for the classic postcard view of Matsushima.
• Zuiganji temple — Explore this 9th-century Zen temple with its cave shrine, ornate carvings, and peaceful gardens.
• Entsūin mausoleum — Visit the ornate Date clan mausoleum featuring gold leaf interiors and museum exhibits on local history.
• Island hopping walk — Stroll across connected islands and bridges near the main town to experience different perspectives of the bay.
• Seafood market exploration — Browse fresh oysters, scallops, and local catches at the waterfront market stalls and sample stands.

Food to try

• Oysters (kaki) — Matsushima's most famous local product, served grilled, raw, or steamed in shells at numerous waterfront restaurants.
• Anago-meshi (conger rice) — Steamed rice topped with marinated freshwater eel, a regional specialty found in dedicated shops and restaurants.
• Hotate donburi (scallop bowl) — Fresh local scallops served over rice, showcasing the bay's abundant shellfish harvest.
• Sake brewery tour and tasting — Sample locally produced sake at breweries in the surrounding Miyagi region, known for quality rice and water.
• Seafood kaiseki — Multi-course meals featuring local bay fish, shellfish, and seasonal ingredients at upscale waterfront establishments.

Local customs & good to know

• Visit temples respectfully — Remove shoes before entering temple buildings, walk quietly through grounds, and avoid touching sacred objects or artwork.
• Boat tour etiquette — Board punctually, stay seated during the cruise, and be cautious on wet decks; tours often run year-round despite weather.
• Oyster season awareness — Peak oyster season runs October through March; summer months are less ideal for sampling the freshest catch.
• Photography hotspot timing — Visit Godaidō early morning or late afternoon for the best light and fewer crowds for iconic bay photos.