Rosarito

A popular beach resort town just south of Tijuana famous for its long sandy beaches, beachfront hotels, and paved malecón promenade. It's easily accessible from San Diego and offers a more relaxed atmosphere than Tijuana with excellent seafood restaurants and water sports.

Things to do

• Stroll the Malecón — Walk or bike along the scenic oceanfront promenade that stretches for miles, lined with restaurants, shops, and beach access points.
• Surfing at Popota Beach — Catch consistent Pacific waves at this popular surf break just south of Rosarito's main beach area, suitable for intermediate surfers.
• Visit Rosarito Beach Hotel — Explore the iconic 1920s beachfront resort with its Spanish colonial architecture, casino, and historical significance as Rosarito's original luxury hotel.
• Sportfishing Excursions — Book a deep-sea fishing charter from the marina to catch yellowtail, dorado, and white seabass in Pacific waters.
• Fox Studio Tour — Visit the abandoned Hollywood movie studio south of town where films like 'Titanic' were shot, now accessible for exploration.
• Jetski and Water Sports — Rent jet skis, paddleboards, or parasail from beachfront vendors along the main beach.

Food to try

• Ceviche — Fresh raw fish cured in lime juice with diced onions, cilantro, and tomato—a signature coastal preparation found at beachfront marisquerías throughout town.
• Camarones Rellenos — Large jumbo shrimp stuffed with cheese and wrapped in bacon, then grilled and served with rice and beans at local seafood restaurants.
• Fish Tacos — Crispy battered or grilled fresh fish served in soft corn tortillas with cabbage slaw, crema, and salsa at casual beach vendors.
• Langosta a la Mantequilla — Butter-poached lobster tail served with grilled vegetables and lemon, a premium dish at beachfront fine-dining establishments.
• Aguachile — Raw shrimp marinated in lime, chiles, and spices with a distinctive spicy and citrusy bite, served as an appetizer in seafood restaurants.

Local customs & good to know

• Carry Pesos and Small Bills — While USD is widely accepted, many small vendors and restaurants prefer Mexican pesos and may not have change for large bills.
• Beach Safety During Off-Hours — Avoid walking alone on the beach after dark and stay in well-lit populated areas, especially near the malecón at night.
• Dining Hours and Siestas — Lunch is the main meal served from 1 to 4 PM, and some family-owned restaurants may close mid-afternoon before reopening for dinner service around 6 PM.
• Haggling at Markets — Bargaining is customary at beachfront souvenir shops and informal vendors, though prices are generally already fair and lower than US equivalents.