Zihuatanejo

A charming fishing village and boutique beach town that has retained its authentic Mexican character while offering excellent seafood, artisan shops, and small-scale tourism. It's perfect for travelers seeking a relaxed alternative to larger resorts with beautiful nearby beaches.

Things to do

• Playa Principal Swimming & People-Watching — The main town beach is ideal for swimming, watching local fishermen bring in their catch, and soaking in village life from beachfront cafés.
• Snorkeling at Playa Las Gatas — A protected cove with calm, clear waters and abundant marine life, accessible by a short boat ride or 20-minute coastal walk.
• Visit the Municipal Market (Mercado Central) — Browse fresh seafood, tropical fruits, local crafts, and textiles while experiencing authentic market culture and bargaining traditions.
• Sunset Catamaran Cruise — Evening boat tours depart from Playa Principal offering views of the coastline, opportunities to spot dolphins, and stops for swimming in secluded bays.
• Hike to Viewpoint Mirador del Cerro — A short uphill trail rewards hikers with panoramic views of Zihuatanejo Bay and the surrounding Pacific coastline.
• Artisan Shop Browsing in Centro — Wander pedestrian-friendly streets lined with small galleries and boutiques selling handcrafted jewelry, textiles, pottery, and local art.
• Beachside Cooking Class — Several local guides and hotels offer intimate classes teaching traditional Mexican coastal cuisine using fresh daily catches and market ingredients.

Food to try

• Ceviche de Camarón — Fresh local shrimp cured in lime juice with tomato, onion, cilantro, and jalapeño—a signature dish reflecting Zihuatanejo's seafaring culture.
• Huachinango a la Sal — Red snapper baked whole in a salt crust, cracked open tableside to reveal delicate, perfectly steamed fish with citrus and garlic.
• Tostadas de Atún — Crispy fried tortillas topped with fresh tuna salad, avocado, lettuce, and lime—a light, popular street and beachside snack.
• Chiles Rellenos de Mariscos — Roasted poblano peppers stuffed with a mix of local seafood, covered in cheese and red sauce, showcasing the region's coastal bounty.
• Fresh Agua Fresca — Refreshing beverages made from local fruits like watermelon, hibiscus, or horchata, sold by street vendors throughout town.

Local customs & good to know

• Respect Fishing Village Rhythms — Zihuatanejo remains a working fishing community; early mornings bring boat departures and catch unloading, so plan activities around local schedules.
• Learn Basic Spanish Phrases — While tourism is established, many locals speak limited English—learning simple greetings and ordering phrases enhances respect and connection.
• Support Local Artisans Directly — Buying directly from craftspeople and family-run shops rather than tourist boutiques ensures money benefits the community and preserves authentic traditions.
• Dress Modestly Away from Beach — Though casual, Zihuatanejo is traditional Mexican—wearing cover-ups or modest clothing in town and market areas shows cultural respect.