Cheongyang

청양

Famous for red chili pepper cultivation and a dedicated Chili Pepper Museum and Festival celebrating Korea's spice heritage. Great for food lovers and those interested in agricultural tourism.

Things to do

• Cheongyang Red Pepper Museum — Explore exhibits on the history, cultivation, and cultural significance of Korean red peppers, with interactive displays and tastings.
• Cheongyang Red Pepper Festival — Visit during autumn (typically September–October) to experience Korea's largest pepper festival with food stalls, performances, and agricultural competitions.
• Red Pepper Field Tours — Take guided tours through local pepper farms to learn traditional cultivation techniques and see the distinctive red peppers drying in the sun.
• Cheongyang Pepper Market — Browse the bustling traditional market where vendors sell fresh peppers, dried peppers, pepper powders, and pepper-based products year-round.
• Naepo Wetland Park — Enjoy nature trails and birdwatching at this serene wetland ecosystem located on the outskirts of Cheongyang.
• Agricultural Experience Program — Participate in hands-on activities like pepper harvesting, drying, and powder-making during the growing season.

Food to try

• Gochu-jjim (Red Pepper Steamed Rice) — Steamed rice cooked inside hollowed red peppers, stuffed with seasoned vegetables and meat, a signature local dish.
• Cheongyang Gochujang — Visit local producers to taste and purchase the region's renowned red chili paste, known for its deep flavor and quality ingredients.
• Jjigae with Cheongyang Peppers — Sample hearty stews and soups made with fresh or dried local peppers, served at traditional restaurants throughout town.
• Pepper-based Snacks and Candies — Try unique treats like chili pepper cookies, pepper caramels, and pepper-infused dried fruits sold at market stalls.
• Samgyeopsal with Pepper Sauce — Enjoy grilled pork belly paired with a house-made dipping sauce featuring Cheongyang's signature red pepper paste.

Local customs & good to know

• Pepper Etiquette — Respect the pride locals take in their pepper cultivation; asking questions about farming methods and varieties is welcomed and appreciated.
• Festival Season Timing — Plan visits around the Red Pepper Festival in fall for the most vibrant atmosphere, though the market and museum operate year-round.
• Agricultural Community Values — Cheongyang is a working agricultural town; support local farmers by purchasing directly at markets and visiting farm-run establishments.