Wall Drug

Quirky South Dakota roadside attraction and store that has become an iconic Americana landmark since 1931. A fun retro stop featuring a five-cent coffee, dinosaur exhibit, and memorabilia representing classic American road trip culture.

Things to do

• Five-Cent Coffee — Order the famous five-cent cup of coffee, a Wall Drug tradition since 1931 that remains one of the best bargains in America.
• Dinosaur Exhibit — Explore the indoor dinosaur museum featuring a T-Rex skeleton and other prehistoric displays that have captivated road-trippers for decades.
• Wall Drug Store Merchandise — Browse the massive gift shop filled with classic Americana souvenirs, South Dakota tourism trinkets, and retro memorabilia celebrating mid-century road culture.
• Back Bar and Jackalope Display — Visit the old-fashioned saloon-style back bar area and see the quirky taxidermy collection, including the iconic jackalope mount.
• Western Art Gallery — View the collection of Western paintings and sculptures celebrating Great Plains heritage and cowboy culture throughout the store.
• Historic Photo Wall — Browse decades of photographs documenting Wall Drug's evolution from a struggling Depression-era drugstore to a roadside icon.

Food to try

• Famous Five-Cent Coffee — The signature hot beverage served in unlimited refills, representing an unbeatable value and the store's original claim to fame.
• Wall Drug Burgers — Classic American hamburgers served at the on-site restaurant, made fresh and representing traditional diner comfort food.
• Homemade Donuts — Fresh donuts baked daily at Wall Drug, offering a sweet treat that pairs perfectly with the famous cheap coffee.

Local customs & good to know

• Embrace the Kitsch — Wall Drug celebrates unapologetic Americana tackiness and retro aesthetics, so lean into the nostalgia and vintage atmosphere rather than expect modern sophistication.
• Plan Time to Explore — The store is massive with multiple rooms and exhibits, so allow at least 45 minutes to an hour to see most attractions rather than rushing through.
• Cash and Small Bills Recommended — While credit cards are accepted, the five-cent coffee and many transactions work best with cash and small bills to complete the authentic retro experience.