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East Moravia

Zlínský kraj

Plan your trip to East Moravia

East Moravia is a hidden gem in the Czech Republic known for its rolling vineyards, traditional wine culture, and picturesque villages that seem frozen in time. The region offers a perfect blend of wine tasting, local gastronomy, and authentic Moravian hospitality away from Prague's crowds. This is where you'll experience the real heart of Czech countryside life.

Getting there & around

The nearest major airport is Václav Havel Airport in Prague (about 300 km away), with flights to Brno Airport (80 km south) also available. From Prague or Brno, rent a car for maximum flexibility exploring villages and wineries, or take a train to Zlín (the regional capital) and use local buses for day trips. Driving is recommended as many wine estates and villages are scattered across the countryside.

How long to stay

Plan for 4–5 days to properly experience East Moravia's wine regions, villages, and local culture. This timeframe allows you to visit multiple wineries, explore charming towns, and enjoy traditional Moravian meals without feeling rushed.

When to go

May to September is ideal, with September being peak season for wine harvest and wine festivals. June through August offers warm weather perfect for outdoor exploration, though expect larger crowds; May and September provide pleasant weather with fewer tourists and authentic seasonal activities.

Suggested itinerary

  1. Arrival in Zlín and orientation — Arrive in Zlín, the regional capital, and settle into your accommodation. Spend the afternoon exploring the town's unique functionalist architecture from the 1920s–1930s, a UNESCO-recognized architectural style developed by the Baťa shoe company.
  2. Wine tasting in the Valtice-Lednice wine region — Head to the Valtice-Lednice area, one of Moravia's most famous wine districts, and visit local wineries for tastings of Riesling and Müller-Thurgau varieties. Explore the charming wine villages on foot or by bike, stopping at traditional wine taverns (hospůdky) for lunch and local wine.
  3. Traditional villages and countryside immersion — Visit smaller villages like Archleek or Petrov to experience authentic Moravian village life, traditional architecture, and local crafts. Enjoy a home-cooked dinner at a family-run guesthouse featuring regional specialties and local wines.

Frequently asked questions

Is East Moravia worth visiting?

Yes, especially if you enjoy wine, countryside experiences, and authentic local culture away from major tourist routes. The region offers excellent value compared to Prague and genuinely unique Moravian traditions, architecture, and gastronomy.

What wines are produced in East Moravia?

East Moravia is known for white wines, particularly Riesling, Müller-Thurgau, and Grüner Veltliner, as well as some red varieties like Frankovka (Blaufränkisch). The region produces around 25% of Czechia's wine.

How do I get from Brno to East Moravia?

Rent a car for the 1–1.5 hour drive to Zlín or the wine regions; this gives you flexibility to explore villages and wineries. Alternatively, take a train from Brno to Zlín (about 1.5 hours), then use local buses or organized tours.

Can you visit wineries without a car?

It's possible but limited; some wineries offer tours from Zlín, and larger villages have local buses, but you'll miss many smaller family-run estates. A rental car or guided tour is strongly recommended for the best experience.

What's the best month to visit East Moravia?

September is ideal for wine harvest season, wine festivals, and warm weather with fewer crowds than summer. May and June are also excellent for pleasant weather and spring blooms, while July–August are busier but reliable for consistent warm weather.

History

East Moravia, known as Zlínský kraj, emerged as a distinct region during the medieval period as part of the Moravian lands under various Central European powers. The area experienced significant industrial development in the 19th and 20th centuries, particularly around the city of Zlín, which became famous for the Baťa shoe manufacturing empire that transformed it into a modern industrial center. Following World War II and the communist era, the region underwent post-socialist restructuring while maintaining its industrial heritage and cultural identity within the Czech Republic.

Culture

The Zlín region is characterized by its strong industrial and design legacy, particularly the Functionalist architecture and urban planning associated with the Baťa company, which shaped the entire character of the city. The area maintains traditional Moravian folk traditions, including distinctive crafts, music, and cuisine that reflect Central European influences. The region is also known for its wine-making heritage, especially around Valtice and the Wine Roads that attract visitors seeking authentic Moravian culture and gastronomy.

Language

Czech is the official language, though the local Moravian dialect adds a distinctive character to everyday speech, with slightly different pronunciation and vocabulary compared to standard Czech. Useful phrases include "Dobrý den" (Good day), "Děkuji" (Thank you), and "Kolik to stojí?" (How much does it cost?), which are appreciated when visiting local communities.

Best time to visit

May to September for wine tasting and visiting charming villages.

Places to visit

Where to eat