NEOM Region

نيوم

The ambitious mega-development project representing Saudi Arabia's future vision with futuristic architecture and innovation hubs. While still under development, it offers a glimpse into next-generation sustainable living and technology.

Things to do

• The Line Walking Tour — Explore the futuristic linear city with its striking architectural design and pedestrian-friendly infrastructure showcasing sustainable urban planning.
• Gacela Island Visit — Discover this pristine island within NEOM featuring pristine beaches and views of the development's integration with natural coastal landscapes.
• Innovation Hub Tours — Visit NEOM's technology and research centers to learn about cutting-edge projects in AI, robotics, and renewable energy development.
• Trojena Mountain Resort Exploration — Experience the ski and winter sports destination with its artificial snow technology set against the Arabian desert landscape.
• Marina and Waterfront Promenade — Walk along NEOM's luxury marina district featuring yacht clubs, waterfront dining, and modern architectural waterfront developments.
• Sustainability Visitor Centers — Learn about NEOM's environmental initiatives including solar farms, water conservation systems, and zero-carbon technologies on display.

Food to try

• Kabsa with Gulf Shrimp — A regional rice dish prepared with locally-sourced Red Sea shrimp, fragrant spices, and served with tomato-based sauce at NEOM's upscale dining establishments.
• Grilled Hammour (Gulf Fish) — Fresh locally-caught hammour fish grilled whole and seasoned with traditional Arabian spices, a signature dish reflecting the region's maritime heritage.
• Machboos (Spiced Rice and Meat) — A traditional Saudi dish featuring slow-cooked lamb or chicken with fragrant basmati rice and Middle Eastern spices commonly found in NEOM's restaurants.
• Fresh Dates and Arabic Coffee — Experience the traditional Saudi hospitality ritual of dates paired with strong, cardamom-infused Arabic coffee served throughout NEOM.
• Stuffed Camel Meat (Khuzi) — A premium regional specialty featuring slow-roasted camel meat served at NEOM's fine dining venues celebrating Bedouin culinary traditions.

Local customs & good to know

• Dress Code Respect — While NEOM is more cosmopolitan than traditional areas, modest dress is still recommended especially in public spaces and dining establishments to respect local customs.
• Prayer Time Awareness — Many businesses close briefly during the five daily Islamic prayer times; plan activities accordingly and be respectful during Adhan (prayer call).
• Photography Etiquette — Always ask permission before photographing individuals, and avoid photographing sensitive infrastructure or security areas within the development.
• Arabic Greetings — Learning basic Arabic phrases like 'Assalamu alaikum' (peace be upon you) is appreciated by locals and enhances cultural interactions within NEOM.