Gangnam

강남

The upscale, trendy district famous worldwide through K-pop culture, featuring high-end shops, restaurants, and the Gangnam Style icon location. It represents modern Seoul's wealth, style, and contemporary Korean culture.

Things to do

• Gangnam Station Underground Shopping — Explore one of Seoul's largest underground shopping complexes directly beneath Gangnam Station with fashion boutiques, cosmetics, and accessory shops.
• COEX Mall — Visit this massive convention and shopping complex featuring luxury brands, a huge food court, and an aquarium spanning multiple floors.
• Gangnam Style Statue — Take a photo at the iconic bronze statue of the horse-riding pose from PSY's famous 2012 music video located in a small park.
• Gangnam Spa & Sauna — Relax at a traditional Korean jjimjilbang (spa complex) with hot springs, saunas, and sleeping areas popular among locals and visitors.
• Apgujeong Rodeo Street — Stroll this upscale shopping street lined with luxury flagship stores, trendy cafes, and the most fashionable locals in Seoul.
• Seoul Galleria Department Store — Browse this ultra-luxury department store featuring high-end international and Korean designer brands across multiple floors.

Food to try

• Korean BBQ (Bulgogi & Galbi) — Grill premium marinated beef at your table at one of Gangnam's renowned Korean steakhouses frequented by wealthy locals and celebrities.
• Sushi & Sashimi — Experience high-end Japanese dining at Gangnam's numerous upscale sushi restaurants serving fresh fish and traditional omakase-style meals.
• Samgyetang (Ginseng Chicken Soup) — Try this traditional Korean summer soup made with young chicken, ginseng, and medicinal herbs, served at restaurants throughout the district.
• Jjajangmyeon (Black Bean Noodles) — Enjoy this beloved Korean-Chinese comfort food of noodles in thick black bean sauce at casual eateries and delivery restaurants.
• Korean Fried Chicken — Sample crispy Korean-style fried chicken (chimaek) with a cold beer, a popular late-night food culture staple in Gangnam's entertainment areas.

Local customs & good to know

• Dress Code Awareness — Gangnam is known for fashion-consciousness and wealth display; visitors should dress neatly as the district is upscale and trendy compared to other Seoul neighborhoods.
• Credit Card Usage — Carry a credit card as most high-end shops, restaurants, and even small cafes accept cards; cash is less commonly used in Gangnam's affluent establishments.
• Respect Personal Space in Crowds — During peak shopping hours and after work, streets and malls become extremely crowded; maintain awareness and avoid blocking foot traffic or store entrances.
• Tipping Not Expected — Unlike Western countries, tipping is not customary in Korea; service charges are typically included, and leaving extra money may be refused or considered unusual.